Audi History

Audi is one of Germany's oldest-

established automobile

manufacturers. Since 1932 the

Audi emblem has been the ‘four

rings', which stand for its

amalgamation with DKW, Horch

and Wanderer to form Auto Union AG in Chemnitz,

which then adopted this badge. It supplied the

widest range of passenger vehicles that German

industry could offer in the 1930s – from motorcycle

to luxury saloon.

'Leadership through

Technology

Audi played a significant role in

shaping the future of motoring

itself,always being on the forefront

of new technology.

From the beginning, Audi set itself

apart in its commitment to new,

leading edge technology and new

records.

 

At the turn of the millenium there

is a trend to look back over

achievements and especially

things that shaped the future of

everything from tele

communication

to space flight. In the field of

transport, leading edge motor

manufacturer Audi can rightfully

claim to have pointed the way

forward on many important fronts. 

 

For the informed few

The name 'Audi' was actually first used in 1910 by

car manufacturer August Horch. Having given his

surname to a previous car company in 1899,

Horch was unable to use it again when he

resigned. In starting his new company in Zwickau,

Germany. Horch chose to translate his last name,

which means 'listen!' into the Latin, 'Audi'. Audi

Automobilwerke GmbH was born.